Privacy Policy
This Privacy Policy describes how Swiss Media Academy ("we", "us", or "our") collects, uses, and protects your personal data when you use our online platform, access our services, or interact with us. We are committed to protecting your privacy and handling your data transparently and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and relevant Swiss data protection legislation.
Data Controller
The data controller responsible for your personal data is:
Swiss Media Academy
45 Talstrasse,
Zurich, Canton of Zurich, 8001,
Switzerland
What Personal Data We Collect
We collect personal data you provide directly to us, such as when you register for a course or workshop, subscribe to a newsletter, fill out a form, or communicate with us. This may include:
- Identity data (such as your name)
- Contact data (such as your physical address)
- Payment data (when you make a purchase)
- Profile data (such as your interests, preferences, and course enrollment history)
- Communications you send to us
We may also automatically collect certain information when you visit our site, such as:
- Usage data (information about how you use our site and services)
- Technical data (such as IP address, browser type, operating system, and device information)
How We Use Your Data
We use your personal data for various purposes, including:
- Providing and managing the services you request, such as enrolling you in courses or workshops.
- Processing transactions and fulfilling orders.
- Communicating with you about your account, services, and updates.
- Improving and personalizing our services and your experience on our site.
- Sending you marketing communications you have consented to receive.
- Analyzing usage trends to understand how our site is used and improve its functionality.
- Complying with legal obligations.
- Protecting our legitimate business interests.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Performance of a contract: Processing is necessary to provide the services you have requested or to enter into a contract with you.
- Your consent: Where you have given us clear consent for specific processing purposes, such as sending marketing communications. You can withdraw your consent at any time.
- Legitimate interests: Where processing is necessary for our legitimate interests, provided these interests are not overridden by your data protection rights. This may include improving our services, preventing fraud, or direct marketing (where permitted).
- Legal obligation: Where processing is necessary to comply with a legal or regulatory obligation.
Sharing Your Data
We may share your personal data with third parties under certain circumstances:
- Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, website hosting, data analysis, and IT services. These providers are contractually obligated to protect your data and only use it for the purposes specified by us.
- Legal Requirements: We may disclose your data if required by law, court order, or other governmental authority, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.
International Data Transfers
Your personal data may be transferred to and stored in countries outside of Switzerland or the European Economic Area (EEA). When we transfer your data to such countries, we ensure that appropriate safeguards are in place to provide a similar level of protection, such as relying on adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer required, we will securely delete or anonymize it.
Your Data Protection Rights
Under applicable data protection laws, you have certain rights regarding your personal data:
- The right to access: You have the right to request access to the personal data we hold about you.
- The right to rectification: You have the right to request that we correct any inaccurate or incomplete data we hold about you.
- The right to erasure: You have the right to request that we delete your personal data under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data under certain conditions, particularly where we are processing based on legitimate interests or for direct marketing.
- The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and have the right to transmit those data to another controller under certain conditions.
- The right to withdraw consent: If we are relying on your consent to process your data, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us using the address provided below. You also have the right to lodge a complaint with the relevant data protection supervisory authority.
Cookies and Similar Technologies
Our site may use cookies and similar technologies to collect information about your browsing behavior, analyze site traffic, and provide a personalized experience. You can manage your cookie preferences through your browser settings.
Links to Other Websites
Our online platform may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Swiss Media Academy
45 Talstrasse,
Zurich, Canton of Zurich, 8001,
Switzerland